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Xiaomi Sets Its Eyes On Premium Market With Poco

"This trend in the ultra-premium market is ubiquitous across regions, despite inflationary pressures. This is because affluent consumers are not affected by the current economic headwinds. Hence, the low-to-mid-price segment has been hit hard by the recent macro headwinds while the high-price segment still looks solid, further boosting the ASPs. Also, the increasing number of financing schemes and a growing ecosystem of trade-ins and EMIs are also helping consumers to upgrade their devices without paying the total price upfront."

Xiaomi Sets Its Eyes On Premium Market With Poco

A key display metric is the panel's maximum refresh rate, which determines the smoothness of scrolling and animation, with a high refresh rate being essential for gaming. Although some gaming-focused smartphones offer refresh rates up to 144Hz or even higher, the current standard for premium handsets is 120Hz, with 90Hz and 60Hz common among more affordable phones. Apple's Pro models duly offer 120Hz, but it's noticeable that the iPhone 14 and 14 Plus remain at 60Hz, along with the iPhone 13 and 13 Mini, and a couple of budget Android phones from Samsung and Vivo.

IP ratings are uncommon at the affordable end of the Android market, an exception here being Xiaomi's Redmi Note 11 Pro with IP53 ('dust protected' and resistant to 'spraying water'). Also note that the Xiaomi 12 Pro, a premium handset, lacks an IP rating.

Apple doesn't trouble the top of the charts when it comes to charging, wired or wireless. Xiaomi takes the honours here, with 120W wired charging on its 12 Pro and Poco F4 GT handsets and 50W wireless charging on the premium 12 Pro. Pre-launch rumours had the iPhone 14 series supporting wired charging at up to 30W, but the spec sheets merely mention a '20W adapter or higher'. All of the new iPhones, like the 13 series, support Qi wireless charging at 7.5W and MagSafe wireless charging at 15W.


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